Whats a honeypot12/4/2023 Don’t purchase email lists – We mentioned it above, but buying an email list is never a smart choice.A combination of common sense and an improved email sign-up process will do the trick. The good news is that you can follow some steps to avoid a honeypot spam trap. Don’t fall for this trap! How to avoid a honeypot spam trap One of which is that you might buy a mailing list full of honeypots! Cybersecurity specialists often create lists specifically with honeypots in as they know spammers love to buy email lists. It seems like the easy way to grow a business, but it will have more negative consequences than you realise. Some companies and marketers still buy email lists, despite the fact this is never recommended. It sounds like a conspiracy, but it does happen. Someone from a rival company may intentionally join your mailing list with honeypot emails as they want you to fall into a honeypot spam trap. Still, you’ve unknowingly got a honeypot on your mailing list.Īt the same time, it’s not unheard of for competitors to honeypot one another. They may have done this by accident, so there was no intent behind it. The more likely case is that someone typed in the wrong email address. An individual enters an illegitimate email All of the messages sent to this address are suddenly flagged and you’re labelled a spammer by email providers. It’s completely illegitimate and will work as a honeypot email. In some cases, a spammer or a bot will generate an email on your email address collection form. So, how does it get there? In most cases, it comes down to one of these reasons: A spammer creates the email address How honeypot email addresses end up on mailing listsĬlearly, you never intend to add a honeypot to your mailing list. Likely, they have an old email list that they’re using to send out phishing scams and other spammy material. Security specialists use them as anyone constantly sending messages to an old email must’ve acquired it suspiciously. General email spam traps involve real emails that may no longer be active. They don’t exist and serve only to trap spammers and gain valuable information to fight back. The former differs from the latter in that honeypot email addresses are completely fake. You have honeypot spam traps, and then you have general spam traps. How is a honeypot different to a spam trap? There are also cases where your IP address could be blacklisted, so you can’t send emails. In turn, all future messages could be flagged as spam by email providers, meaning your entire mailing list might not see them. If a honeypot email ends up on your mailing list, you could fall into a honeypot spam trap. While this all seems like a good thing, it’s an issue for legitimate email marketers. It’s all part of a plan to capture messages from spammers, analyze them and improve their cybersecurity defences. The thing is, honeypot emails are actually recreated by cybersecurity specialists. It comes from the term honeypot, which is a person or thing that acts as a lure or decoy in a trap/scheme. Honeypot definitionĪ honeypot email is a fake email address designed to lure in spammers. It’s important to avoid honeypot email addresses at all costs – we’ll explain why in the guide below. This is a type of email address that may end up on your mailing list and can cause all sorts of issues. One thing that’s particularly problematic is a honeypot email. Email marketers have lots of things to be wary of when creating campaigns.
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